About Us – From Silvering to Coatings

About Us: PhD chemist, William Peacock, founded Peacock Laboratories in the early 1930’s. The company started out as a manufacturer of mirrors and silvering solutions. This was back during the time when mirrors were handmade by skilled craftsmen, rendering them both highly prized and expensive. The silver spraying technology developed by our company helped pave the path to automated mirror manufacturing in that thousands of mirrors could be produced in a day, rendering the products suddenly very inexpensive and universally available. Many years later, our company set foot into the coatings and spray-on chrome industries, introducing Permalac, a solvent-based clearcoat lacquer that is incredibly user-friendly, yet exceptionally durable and effective, as well as PChrome, a silver-based, spray-on-chrome suite of chemicals which serves as an economical and safer alternative to traditional chrome plating.

Permalac evolved from research into the creation of a spray lacquer that would stabilize the silvering on the back of glass mirrors. This extremely hard, self-leveling, and fast-curing lacquer has created interest and excitement in a variety of industries due to its outstanding performance and myriad of feasible applications. Once applied, Permalac completely protects metal, wood, cement substrates from the ravages of UV, salt spray, wind-borne sand, and extremes of weather. It does not alter patinas or surface treatments when applied correctly and preserves architecture, artwork, jewelry, and sculptures to look the same way as they did when first produced.

As a company, Peacock Laboratories, Inc. continues to innovate and improve our coatings, silvering solutions, and spray-on chrome solutions to deliver our best to our clients and product end-users. Quality control at our company includes checking representative samples of every solution and technical coating we produce. It is our goal to assure that any product you order from us fulfills expectations and performs successfully for the intended purpose. In addition, our experience and technical knowledge of the field is on-call to help customers manufacture mirrored products efficiently, effectively, and economically. Should you have a unique application or an unusual specification to meet, count on Peacock Laboratories, Inc. to work with you to find the best way to achieve the results you envision.


All about Permalac involves large-scale construction projects that rely on the protection of Permalac, to magnify the beauty of the design but to protect and maintain that beautiful appearance. Property managers and building owners appreciate the unparalleled protection provided for ornamental objects, railings, elevators, and outdoor signage while reducing the frequency (and cost) of maintenance.


Sculptors, jewelry designers, preservationists, and many other amazingly creative and innovative people rely on Permalac products. For protection against the elements, for high-traffic conditions, to enhance and protect the natural beauty of the wood, metal, or stone, Permalac is their trusted choice.

My customers are so pleased with the brass bangles with Permalac coating. Thanks again and thanks for a great product🤗

I have 0.7 oz bottle with a brush from firemountaingems.com already. Tested it on earrings findings, gold plated pins and artistic wire in harsh environment for about two weeks (soaked them in salt water + soap + perfume mix), and to my surprise they didn’t show even a slight sign of tarnishing. Rustoleum, anti-tarnish wax, and other anti-tarnish products I’ve tried didn’t show such excellent result as your product. That’s why I wanted to buy a spray bottle for easier application. I prefer shiny polished finish better, so going to wait for semi-gloss spray back in stock. Thanks a lot for your reply! You are amazing!

“I have used Permalac on many different projects. Applying it is very straightforward and the protection it provides is unsurpassed.”

Robert W.

“I highly recommend this product (Permalac). It provides incredible protection from salt air in marine areas.”

Steve D.

“One of the best things about Permalac is the way a second coat blends in perfectly with the first coat. We like to coat all bolts with Permalac after polishing them to a bright finish.”

Auto Enthusiast

“The product was infallible. Permalac not only acts as a fungicide that resists mold, it positively repels it. Mold simply can’t and won’t grow on it.”

Michael C.

“When I heard about PERMALAC I decided to try it. It lasts a lot longer than any other coating I’ve tried. Here in Nebraska, it can blow pretty hard, but I haven’t seen any evidence of coating failure.”

Jim B.

“Regardless of the outside environment, whether it’s salt spray from the sea, or the hot sun of the desert, Permalac stands up where all the other lacquers we’ve tried have failed,”

Rick H.

Share your project, and you could win!

Do you have an interesting project? Are you using Permalac to protect it?

Please send us your before and after photos (or a video) along with an overview of the project and how Permalac helped.

With each submission, you will be entered to win a $25 Visa Gift Card in our monthly drawings. Use the form here, tell us a little information, add your images, and click submit. We’ll announce the winner in our monthly email newsletter (we’ll add you to the subscriber list. No worries; you can opt out at any time, but why would you? It’s full of great information and special offers, and we’d never divulge your information).

The fine print: One winner will be awarded each month, based on our panel of judges’ appreciation of the project results. You may submit more than one project, per month. Visa Gift Card will be delivered by mail.

Hidden Armor pre Permalac
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